We live in a microwave society. We want things 10 minutes ago. Because of this impatience, we not only sacrifice custom products, but also sacrifice trusted relationships with advisers. Gone are the days when you would walk into a butcher's store and get a cut of meat. The butcher knew you and what you liked (after some time) and could make valuable recommendations that made the trip well worthwhile.
Ironically, the cookie cutter experience is not near as rewarding as the custom experience. A great example of this is the purchase of golf clubs. Walk into any sporting goods or big chain store and you can walk out with a set of golf clubs and bag--they probably even have multiple options in stock. Are those clubs the best fit? Time and again, golfers have said they have more enjoyment playing with clubs that are custom fitted to their specifications. “Cookie cutter” is faster and may be lower cost in the short run, but there could be hidden, substantial cost which is almost inevitably paid for the convenience.
In the energy efficiency world, it's very easy to recommend cookie cutter solutions and they sound very credible. Claims for “average savings of up to 50%” or “typical savings of $5,000 per year” sound pretty enticing. Most recommendations are well intentioned and may have some data to back them up, but they leave something lacking. They lack a Greater Understanding of your business and your needs. You don’t have a “typical” or “average” building – and the difference can easily be a deal breaker or a deal maker. Wouldn’t you like to know which is true before putting down your hard-earned money?
A trusted, 3rd party expert is able to look at your specific situation without a product bias, and provide focused insight. Just like purchasing golf clubs, isn't it easier to trust a club fitter that sells an assortment of clubs than one that sells just one brand? That same unbiased custom approach should be applied to your building. Your building will work better with solutions tailored specifically to your building. Yes, having a custom energy analysis might cost a little bit more, but you will have greater understanding and confidence that the solutions discussed will fit your facility the best.